Could this be the end of record labels?

Lately I've been listening to a lot of music on the Bandcamp website, and every time I use it I'm amazed at how simple the idea behind it is, but at the same time, how effective it is as a tool for musicians.

Artists taking control over their music isn't new - Fat Freddy's Drop managed to make it to number one on the New Zealand charts with their independently distributed first album.  I think where Bandcamp's strength lies is in the ease in which artists can get their music out there, and the usability for music fans looking for
music.