Don't hate the media, become the media

Recently I was asked to review the latest album from Wooden Shjips.  I wrote a review based on what I heard from the album, what I personally thought of it and the impression it made on me.  I was asked to rewrite it to fit with the editorial style of the website I was writing for, which I didn't have too much of a problem with, but I thought it made an interesting point about the difference between a review and a publicity piece.